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Management Development

Strategic Marketing & Customer Focus Module 5

27 May 2025 - 28 May 2025
Instructors
Dr Elona Ndlovu Dr Elona Ndlovu
30 Students enrolled
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This module focuses on crafting effective marketing strategies to meet organisational goals. Participants will explore customer segmentation, brand management, and culturally adaptive marketing approaches.

Learning Outcomes

  • Create marketing strategies that align with corporate objectives and stakeholder expectations.
  • Enhance customer satisfaction and loyalty through segmentation and brand management.
  • Analyse complex marketing scenarios to secure a competitive edge.

Core Topics

  • Marketing Planning and Strategy
  • Customer Segmentation and Brand Management
  • Global Marketing Dynamics
Strategic Marketing & Customer Focus Presentation

These notices ensure clarity, set expectations, and create a professional structure for the program, helping participants and organizers align seamlessly.

1. Attendance Policy

  • Participants are required to attend all scheduled sessions to receive the certification.
  • Absences must be communicated in advance, and missed sessions may need to be made up via alternative arrangements.

2. Program Schedule

  • The in-person sessions will run from 27 May 2025 to 28 May 2025, beginning promptly at 09h00 each day.
  • Online modules and assessments should be completed by the specified deadlines provided at the program's launch.

3. Pre-Work Submission

  • Pre-course assignments, including the self-assessment and reading materials, must be completed and submitted via the Learning Management System (LMS).
  • Failure to complete pre-work may affect participation in the program.

4. Certification Requirements

  • Certification will only be awarded to participants who successfully:
    • Attend all sessions.
    • Complete all assignments and the capstone project.
    • Achieve a satisfactory level of performance in assessments.

5. Code of Conduct

  • Participants are expected to adhere to professional behavior during all sessions and group activities.
  • Disruptive or inappropriate conduct will not be tolerated and may result in removal from the program.

6. Confidentiality Notice

  • All shared case studies, business scenarios, and discussions during the program should be treated as confidential.
  • Participants are prohibited from sharing sensitive information about their organization or others without consent.

7. Technology Requirements

  • Participants must have access to a laptop or tablet for online learning modules, group discussions, and the capstone project.
  • Reliable internet access is essential for completing the online components.

8. Support and Assistance

  • Any technical difficulties or questions regarding the program should be directed to the program administrator or facilitator at info@thinkcareeracademy.co.za.
  • Additional guidance or clarification on assignments or projects will be provided upon request.

9. Dietary Restrictions and Accessibility

  • Participants attending in-person sessions should notify the program administrator of any dietary restrictions or accessibility needs five days in advance.

10. Feedback and Evaluation

  • Participant feedback is essential for program improvement. All attendees are encouraged to complete the post-program evaluation form, which will be shared at the conclusion of the training.

11. Networking Opportunity

  • The program includes opportunities for participants to network with peers and senior leaders. Attendees are encouraged to use this platform to exchange ideas, build relationships, and expand their professional network.

12. Commitment Expectations

  • By enrolling in the program, participants commit to engaging actively in all sessions, completing assignments on time, and contributing positively to group activities.
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Industry-Focused Program • Certificate included
Course details
Duration 2 Days
Lectures 1
Assignments 1
Level New Managers
Participants will receive certification to recognize their achievement and commitment to professional development.
6 Months
Basic info

Program Format

  • Two days of intensive in-person training sessions.
  • Blended learning of self-paced online modules and practical assignments.
  • Completion of real-world application projects and case studies tied to participants’ organizational context.
  • Capstone Project: Participants will develop and present a capstone project to senior leadership.
Course requirements
  • Commitment and full participation in face-to-face sessions and completion of all pre-work and assignments.
  • Complete pre-work and review of program materials provided via the Learning Management System (LMS) before the training.
  • Active engagement and willingness to participate in group discussions, role-playing activities, and collaborative projects.
  • Capstone Submission and completion of the individual and group capstone project addressing a real-world business challenge.
Intended audience

This program is designed for:

  • Professionals seeking a structured introduction to key business disciplines to enhance their leadership effectiveness.
  • Aspiring leaders and managers who aim to strengthen their understanding of business fundamentals and position themselves for higher-level roles.
  • Multi-functional leaders and professionals interested in broadening their expertise across strategic, financial, operational, and marketing areas.
  • Entrepreneurial-thinkers and leaders who want to cultivate innovation and drive business transformation within their organizations.
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